Beautiful Surprises is a New Zealand-based e-commerce store that offers carefully curated gift boxes filled with premium products from local makers. Each box is crafted to create meaningful gifting experiences — whether for special occasions, holidays, or everyday moments. The goal of this project was to redesign BeautifulSurprises.co.nz with a more modern layout, improved product browsing, and a user-friendly shopping journey.
🚧 Challenges
The original website needed a clearer visual hierarchy to highlight gift categories and featured products.
Users were not getting an intuitive browsing experience to discover curated boxes.
The mobile experience and purchase flow required improvement for smoother conversions.
Brand storytelling and Shopify layout were not fully aligned with the premium and heartfelt brand values.
🛠️ Solution
We redesigned the site using a clean, modern e-commerce layout that highlights Beautiful Surprises’ curated collections and gifting options. This included:
Bold, clear sections for featured products and best sellers.
Simplified navigation and category browsing.
Enhanced product cards and visual hierarchy to support discovery and selection.
Consistent styling that reflects the brand’s elegant, thoughtful identity.
The result is a seamless experience that makes exploring and buying gift boxes enjoyable and simple for users across devices.
📈 Results
Improved product discoverability with clear sectioning and visuals.
Enhanced brand presentation that aligns with the emotional gifting experience.
Better responsiveness across desktop and mobile.
A modern, scalable e-commerce design that supports future growth and seasonal collections.
